Percept has announced the launch of a new strategic business Unit – ‘Percept Activ'.
Percept Activ will focus on brand activation projects which will function in the domain of below-the-line brand communication activities, which include promotional activation and event-based activation.
With a team of 100 employees and representatives, Percept Activ has set up offices across Mumbai, Delhi, Ahmedabad, Pune, Bangalore, Chennai, Hyderabad and Kolkata, and has further plans to strengthen its India presence with the rollout of another 4 offices and 30 franchisee operations across Tier II and III cities in the coming year.
The brand activation industry in India is currently estimated to be Rs 1,000 crores, and Percept Activ targets a market share of 25% by 2012. Sanjay Shukla has been appointed chief operating officer. He said, “At Percept we have the unique advantage of cross leveraging synergies and strengths across our group companies and businesses which no other group can claim to emulate, simply because of the way our group is structured. This helps us to be the first and only true 360-degree player in the Events and Activation space.”
Devraj Sanyal, chief executive officer, Percept Sports & Entertainment, added, “Sanjay has been with the Percept Group for a while and with his new role as Chief Operating Officer, Percept Activ, he will now be directly responsible for creating sports market share and mind share in this space.”
Rukn Kizilbash, Chief operating officer, Percept Sports & Entertainment, said, “The idea is to have a dedicated team in this arena to build a sustainable model in the brand activation domain. A specialist team which has immense experience in this arena will ensure that they create and provide professional support and unparalleled service to clients across the country.”
The Percept Activ team includes Divya Kapoor, Business Head - North; Amit Bansal, AVP, Business Development & Client Servicing - North; Vijetha Suvarna, AVP, Business Development & Client Servicing - West; Hakim H.S, GM, Business Development & Client Servicing - West; K G Ramnarayan, AVP - Bangalore; and Sameer Sethi, AVP - Chennai & Hyderabad.