Campaign India Team
Jan 08, 2009

Percept launches cinema website, Cinecurry.com

Percept Limited has launched www.cinecurry.com, that aims to be the cinema destination for global Indians. The site provides entertainment and event-related news from Hollywood, Bollywood and regional Indian cinema. In its first year of operations, Cinecurry.com is aiming to attain over 1 million registered users.The website also offers other services such as reviews for current and forthcoming movies, social networking for movie lovers and is equipped for audio-video and mobile blogging.

Percept launches cinema website, Cinecurry.com

Percept Limited has launched www.cinecurry.com, that aims to be the cinema destination for global Indians. The site provides entertainment and event-related news from Hollywood, Bollywood and regional Indian cinema. In its first year of operations, Cinecurry.com is aiming to attain over 1 million registered users.

The website also offers other services such as reviews for current and forthcoming movies, social networking for movie lovers and is equipped for audio-video and mobile blogging.

Commenting on the launch, Mr. Viraj Malik, MD, Percept Knorigin said, "Entertainment has emerged as the biggest category of content consumed on the internet. Cinecurry caters to the popular genres of cinema watched in India and provides a unique community setting with the right content. Unlike most UGC platforms, Cinecurry provides an excellent platform to content owners to use the platform for monetizing the content in a transparent way. This is one of the many properties we are planning to launch in 2009".
 
Percept also plans to create gaming and mobile channels for the website in the near future.

Source:
Campaign India

Related Articles

Just Published

1 hour ago

Omnicom organic revenues slide 1.8% in Q1

But the holding company rebounded after a 9.6% organic year-over-year growth decline in Q4 last year

2 hours ago

Cred now gets Kumar Sanu going to doorsteps to sell ...

Watch the film conceptualised by the team of Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Nupur Pai and Vishal Dayama, and DDB Mudra here

8 hours ago

Two-thirds of IPML viewers believe Mumbai Indians ...

Havas Sports & Entertainment has unveiled the proprietary report

9 hours ago

Sensodyne urges consumers to be sensitive only to ...

Watch the film conceptualised by Grey Group here