Percept Knorigin has won the digital account of Surf & Fish Internet Solutions, a company co-headquartered in Philadelphia and Bangalore.
Knorigin's mandate will be to promote the company's portal www.nobrokerage.in which focuses on real estate domain and directly connects property owners, buyers and tenants thereby eliminating payment of brokerage.Knorigin will launch a 'Direct-Connect' campaign. The media mix will include on-line search, display and e-virals.
Viraj Malik, MD, Percept Knorigin, "Percept Knorigin will be working on the on-line communication strategy for www.nobrokerage.in to increase its brand awareness and enhance the conversion ratio. We are excited with the prospects, as the website offers significant value-add to the users especially in the real-estate industry where the market is quite fragmented and unorganized. We expect the website to garner significant market-share shortly".
