Campaign India Team
Aug 19, 2015

PepsiCo's Vidur Vyas joins Hike as VP - marketing

He was senior director of marketing at PepsiCo

PepsiCo's Vidur Vyas joins Hike as VP - marketing
Hike messenger has announced the appointment of Vidur Vyas as VP - marketing. Vyas joins the company from Pepsico, where he was senior director of marketing. At Hike, he will report to Kavin Mittal, CEO and founder. 
Vyas said, “Hike is a fun, innovative and culturally relevant brand. I am excited by the opportunity to connect India online in a fun way and Hike is uniquely positioned to capture that opportunity.”
Vyas has worked with Accenture Consulting and Colgate Palmolive in past assignments.
The company has also announced the appointment of Sumit Mehra as studio head. He was GM of the IP division at gaming company Zynga.
Mehra said, “Great games make people smile and for game developers that's the final goal. When I met Kavin and heard his vision of a digitally connected India; I saw an opportunity to deliver millions of smiles a day. He and his team are doing some amazing work with Hike Messenger and I'm excited to partner with them to bring great game experiences on Hike. For me there can’t be a bigger challenge and a more exciting mission to do this here in India and for India.”
Mehra has also worked with Microsoft Games Studio, EA Games and Jump Games.   
On the appointments, Mittal said, “I'm excited to add Vidur and Sumit to our leadership team. It's great to see such strong leaders in the industry share our vision to bring India online. I look forward to working with them and leveraging their experience to build hike into a world class product and a brand that is loved by millions in India."
Campaign India

Related Articles

Just Published

6 hours ago

Tata Sky frees certain services, urges consumers to ...

Watch the film conceptualised by Ogilvy here

14 hours ago

Virtual experiences firm XP&D Be.Live launched

The agency is a collaboration between XP&D, Multi TV and FCB India

14 hours ago

HUL-GSK Consumer Healthcare merger completed

The merger has been on the basis of an exchange ratio of 4.39 HUL shares for each GlaxoSmithKline Consumer Healthcare share

17 hours ago

Dentsu rolls out DAN Solutions in India with ...

Devanthan also elevated as chairperson of Creative Line of Business