Penta Esports gets Anand Rajwanshi as chief creative officer

Moves from Azzura International

Jan 05, 2022 10:29:00 AM | Article | Campaign India Team

Penta Esports has announced the appointment of Anand Rajwanshi as its chief creative officer. 
 
In his new role, he will be heading the company’s creative initiatives. He will be working alongside internal and external teams to lead the brand's creative conception and execution, including live broadcast and video IPs.
 
He moves from Azzura International where he was chief operating officer.
 
Anurag Khurana, founder and CEO, Penta Esports, said, “I’ve worked with Anand in the past and have always admired his creative approach and vision. I believe his addition to the team will be immensely beneficial to the brand as he shapes the creative messaging going forward. I look forward to working with an old friend and colleague.”
 
Rajwanshi said, “I was fortunate to be in the first batch of people who were responsible for starting the gaming industry in India. Having worked in several verticals, I feel gaming is the only domain to challenge every talent present in me. This perhaps is the reason I call it my first love. Getting back into gaming is the full circle that I needed. I look forward to teaming up with movers and shakers of esports in India.”
 
In a career spanning close to three decades, he has also worked with Publicis Groupe, Aptech, Reliance Games and Kreeda Games among others.