PayU ropes in Prabhakar Tiwari as CMO

PayU, an online payment company, has announced the appointment of Prabhakar Tiwari as its CMO. Prior to this he has GM -- marketing at Ceat Tyres.

Tiwari said, "Marketing and brand building have been a combined passion for me throughout my career.Their intrinsic significance in the growth of any organisation cannot be stressed enough. As the leading as well as the fastest growing online payment company in India, PayU India offers an unparalleled chance to utilise my professional expertise to help the organisation further establish their market presence and elevate PayU India’s brand value to the next level."

He has also worked with Marico, Danone and Avon Beauty Products.