AdLift has won the creative duties for PayU India.
The account was won following a multi-agency pitch. PayU is looking to increase its digital customer footprint.
Noopur Chaturvedi, country head, small and medium businesses, PayU India, said, “We are confident that AdLift has the skills and expertise to drive creative campaigns for effective communication for our payment solutions.”
Prashant Puri, co-founder and CEO, AdLift, said, "PayU is a brand synonymous with innovation in payment solutions and we are delighted that AdLift has been entrusted with the next stage of its creative transformation."