Media Digital
Campaign India Team
Mar 07, 2025

Pay-TV industry to witness marginal revenue drop in FY2026: ICRA

Besides revenue contraction, the pay-TV operators will also likely experience a higher pressure on their margins, the rating agency notes.

The pay-TV segment has been experiencing an erosion of its subscriber base with many viewers moving to over-the-top (OTT) platforms or free dish services. Image credit: Freepik.com

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