Landmarc Leisure Corporation has announced its foray into the wellness and wellness-related segment and appointed Paulomi Dhawan to spearhead this venture. The company plans to launch a chain of high end spalons across India with the first one opening in Powai, Mumbai, in August 2010 called 'Svastii'.
Prior to joining Landmarc Leisure, Dhawan was involved with her own venture, First Row, which is in the fashion and lifestyle space. In the past, she has worked as the head of media and corporate communications with Raymond. She has also spent nearly three decades in strategic marketing, brand and communication management as well as portfolio management of media investments in advertising agencies like Everest and Rediffusion.
According to Dhawan, it's the right time for a foray into the fast-growing wellness segment in India. She said, "According to the FICCI – E &Y Wellness report – the wellness industry has the potential to sustain a CAGR growth of approximately 30-35% till 2012 for the services segment of the wellness industry which stands at around Rs 11,000 crores. Landmarc would like to be a part of this growing industry and offer professional products and services that are at par with international standards.”