Campaign India Team
Aug 26, 2010

Paulomi Dhawan joins Landmarc Leisure Corporation

To lead foray into the wellness segment

Paulomi Dhawan joins Landmarc Leisure Corporation

Landmarc Leisure Corporation has announced its foray into the wellness and wellness-related segment and appointed Paulomi Dhawan to spearhead this venture. The company plans to launch a chain of high end spalons across India with the first one opening in Powai, Mumbai, in August 2010 called 'Svastii'.

Prior to joining Landmarc Leisure, Dhawan was involved with her own venture, First Row, which is in the fashion and lifestyle space. In the past, she has worked as the head of media and corporate communications with Raymond. She has also spent nearly three decades in strategic marketing, brand and communication management as well as portfolio management of media investments in advertising agencies like Everest and Rediffusion. 

According to Dhawan, it's the right time for a foray into the fast-growing wellness segment in India. She said, "According to the FICCI – E &Y Wellness report – the wellness industry has the potential to sustain a CAGR growth of approximately 30-35% till 2012 for the services segment of the wellness industry which stands at around Rs 11,000 crores. Landmarc would like to be a part of this growing industry and offer professional products and services that are at par with international standards.”

 

 

 

Source:
Campaign India

Related Articles

Just Published

1 hour ago

Dollar Rainguard takes on Tansen's monsoon, keeps ...

The witty ad, conceptualised by Lowe Lintas, fuses Mughal history with humour, proving their raincoats are fit for both royalty and monsoon survival.

2 hours ago

Jaipur leads India’s radio ad volumes in H1-2024: ...

Gujarat and Maharashtra retained their first and second positions in ad volume shares, with 20% and 19% respectively, during this period.

2 hours ago

Why audio is the new video for advertisers

The vice president—brand and communications at Pocket FM notes that audio has emerged as an invisible challenger to visual media, making its voice heard in brand communication strategies.

3 hours ago

Brands ride Onam wave with creative festive flair

As the nine-day festival lights up Kerala, companies are diving into the festive cheer with ads celebrating tradition, unity, and vibrant creativity.