BharatPe has appointed Parth Joshi as chief marketing officer.
He will be responsible for product development and for marketing strategy that aids BharatPe's growth.
This marks the fourth key leadership appointment made by the company this year.
Joshi will ‘work closely’ with Suhail Sameer, BharatePe’s group president.
Prior to joining BharatPe, Joshi was the head of marketing– global expansion markets, Reckitt Singapore.
Ashneer Grover, co-founder and CEO, BharatPe said, “As we chase bigger ambitions, it is key to ensure that the brand and marketing strategy of the company keeps pace with our evolving business. I would like to extend a warm welcome to Parth as he joins our leadership team. I am confident that Parth’s experience with FMCG giants will be instrumental as we aspire to build BharatPe as a preferred financial services and credit partner for tens of millions of merchants. Also, his in-depth understanding of consumer aspirations and behaviour would be key as we build products like BNPL (Buy Now, Pay Later) for the end customers and scale payback in India in the times to come.”
He said, “BharatPe has seen stupendous growth over the last couple of years. It is phenomenal how India has accepted digital payments and BharatPe has been at the forefront of this transformation. I am looking forward to building BharatPe as the preferred brand for our customers. We also have big plans for the consumer side and I am excited to lead and build this business with the team.”
Joshi has also held various marketing roles in GSK & L’Oréal.
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