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May 21, 2008
Parle's latest campaign for Monaco eyes brand makeover
Parle Monaco has enlisted Aamir Khan as its brand ambassador. A new campaign created by Everest Brand Solutions for the biscuit brand features the Bollywood actor endorsing the salty biscuit snack in a three part TVC campaign aiming to rejuvenate the brand's image. While two of the three commercials will be on air currently, the third will be introduced at a later stage.
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