Campaign India Team
Mar 04, 2022

PaperBoat gets The Script Room to handle creative

Account won without a multi-agency pitch

PaperBoat gets The Script Room to handle creative
Packaged beverage brand PaperBoat has announced the appointment of The Script Room as its creative agency. 
 
The account was won without a formal multi-agency pitch. The mandate includes the master-brand PaperBoat and the sub-brand PaperBoat Swing.
 
Neeraj Kakkar, co-founder and CEO, Hector Beverages, said, “The Script Room is made of a bunch of very talented folks. Paper Boat has always been a brand synonymous for innocence and optimism and The Script Room has helped us translate this on camera with great finesse. Our upcoming film for Paper Boat Swing Juices is a gem of an example for this.” 
 
Rajesh Ramaswamy, co-founder, The Script Room, said, "PaperBoat has been a brand that is very close to our hearts. It is not like a client or a job but something much more personal. It’s also the way Neeraj and Team make you feel like it’s your own baby. As warm as the brand itself. So glad to hop again on this little boat and be back on the journey."
 
 
Source:
Campaign India

Related Articles

Just Published

14 hours ago

Adobe’s APAC CMO: ‘There is a balance between ...

Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a marketer to marketers.

15 hours ago

When the pavement becomes a cancer ward

A gut-punching film from St. Jude India spotlights how unsafe shelter, not treatment, threatens young cancer patients’ survival in metro cities.

15 hours ago

Theblurr bets big on AI to redraw agency rules

The newly-launched AI-native marketing agency promises faster pods, sharper outcomes and no more media-creative silos—or excuses.

16 hours ago

What makes a 'new-age agency' in 2025? Not hype

Speed, soul, and strategy now define creative partnerships—because in today’s feed-fuelled world, relevance fades faster than your next scroll, says Vamos Digital founder.