PaperBoat gets The Script Room to handle creative

Account won without a multi-agency pitch

Mar 04, 2022 05:42:00 AM | Article | Campaign India Team Share - Share to Facebook

Packaged beverage brand PaperBoat has announced the appointment of The Script Room as its creative agency. 
The account was won without a formal multi-agency pitch. The mandate includes the master-brand PaperBoat and the sub-brand PaperBoat Swing.
Neeraj Kakkar, co-founder and CEO, Hector Beverages, said, “The Script Room is made of a bunch of very talented folks. Paper Boat has always been a brand synonymous for innocence and optimism and The Script Room has helped us translate this on camera with great finesse. Our upcoming film for Paper Boat Swing Juices is a gem of an example for this.” 
Rajesh Ramaswamy, co-founder, The Script Room, said, "PaperBoat has been a brand that is very close to our hearts. It is not like a client or a job but something much more personal. It’s also the way Neeraj and Team make you feel like it’s your own baby. As warm as the brand itself. So glad to hop again on this little boat and be back on the journey."