Campaign India Team
Mar 29, 2017

Paperboat Brandworks wins the Croma creative mandate

The account moves from Lowe

Paperboat Brandworks wins the Croma creative mandate
The Tata group's Infiniti Retail has appointed Mumbai-based creative agency Paperboat Brandworks, as the creative AOR for its electronics retail brand, Croma. The account moves from Lowe which has handled the brand since its launch in 2006.
 
Last year, Croma had handed over its media mandate to Maxus.
 
Commenting on the agency appointment, Ritesh Ghosal, CMO, Infiniti Retail said, “We have worked with Paperboat on a project basis and have developed a warm relationship and faith in their ability to do justice to our mandate. We look forward to a productive partnership.”
 
Commenting on the win, Arijit Ray co- founder and managing partner, Paperboat Brandworks said, “The kind of consumer-centric initiatives the marketing and technology teams at Croma are putting in place in the omni-channel marketing arena is really heartening. We are looking forward to an enduring relationship and creating some refreshing work on the brand.”
Source:
Campaign India

Related Articles

Just Published

10 minutes ago

Travel was the first to shut down, will be the last ...

The country manager, India and Gulf at Tourism Australia shares states how the country is looking to revive tourism post-Covid, when borders could potentially open for Indian travellers, and more...

20 minutes ago

P&G’s Marc Pritchard: Brands are spending ‘too much ...

In an interview with Campaign US at P&G’s virtual LifeLab at CES, Pritchard details how FMCG giant continues to withhold spend on several platforms until accountability is introduced

30 minutes ago

Cadbury Dairy Milk Silk Mousse wants to make ...

Watch the film conceptualized by Ogilvy

12 hours ago

CHI highlights Care Shield benefits via Divyenndu ...

Hakuhoda India has conceptualised the campaign