Campaign India Team
Mar 29, 2017

Paperboat Brandworks wins the Croma creative mandate

The account moves from Lowe

Paperboat Brandworks wins the Croma creative mandate
The Tata group's Infiniti Retail has appointed Mumbai-based creative agency Paperboat Brandworks, as the creative AOR for its electronics retail brand, Croma. The account moves from Lowe which has handled the brand since its launch in 2006.
Last year, Croma had handed over its media mandate to Maxus.
Commenting on the agency appointment, Ritesh Ghosal, CMO, Infiniti Retail said, “We have worked with Paperboat on a project basis and have developed a warm relationship and faith in their ability to do justice to our mandate. We look forward to a productive partnership.”
Commenting on the win, Arijit Ray co- founder and managing partner, Paperboat Brandworks said, “The kind of consumer-centric initiatives the marketing and technology teams at Croma are putting in place in the omni-channel marketing arena is really heartening. We are looking forward to an enduring relationship and creating some refreshing work on the brand.”
Campaign India

Related Articles

Just Published

1 hour ago

Instagram to begin testing Reels ads in India

To also conduct reels ad trials in Brazil, Germany and Australia

6 hours ago

Will work from home last forever?

Industry honchos throw light on the impact of the work from home culture, and the possible repercussions of a longer lockdown on employees and businesses

6 hours ago

More than half of Instagram influencers 'engaged in ...

Also, 45% of Instagram accounts are fake, according to a new study by HypeAuditor

6 hours ago

WPP’s Mark Read calls for 'collaborative effort' on ...

Holding company used Earth Day as platform to make announcement on commitments