The Tata group's Infiniti Retail has appointed Mumbai-based creative agency Paperboat Brandworks, as the creative AOR for its electronics retail brand, Croma. The account moves from Lowe which has handled the brand since its launch in 2006.
Last year, Croma had handed over its media mandate to Maxus.
Commenting on the agency appointment, Ritesh Ghosal, CMO, Infiniti Retail said, “We have worked with Paperboat on a project basis and have developed a warm relationship and faith in their ability to do justice to our mandate. We look forward to a productive partnership.”
Commenting on the win, Arijit Ray co- founder and managing partner, Paperboat Brandworks said, “The kind of consumer-centric initiatives the marketing and technology teams at Croma are putting in place in the omni-channel marketing arena is really heartening. We are looking forward to an enduring relationship and creating some refreshing work on the brand.”