Campaign India Team
Jun 02, 2022

Croma assigns media mandate to Carat

Account won post a multi-agency pitch

Croma assigns media mandate to Carat
Carat has bagged Croma's media mandate. 
The account was won following a multi-agency pitch and will be serviced by Carat's Mumbai office. The mandate includes media planning and buying for traditional and digital media.
Shibashish Roy, chief business officer (e-commerce and marketing), Croma - Infiniti Retail, said, “We are expanding our presence in India by strengthening our omnichannel proposition with digital initiatives and aggressive store expansion plans. We look forward to working with Carat India as our media planning partner to further build on the Croma brand.”
Anita Kotwani, CEO, Carat India, said, “We are backed by a consumer understanding proprietary framework, designing for people (DFP), which is strong and always relevant. It is inspired by design thinking which enables us to help brands with an in-depth understanding of their consumers. Our single-source consumer-connected system is the key differentiator in the Indian market. It has the ability to drive full-funnel client outcomes. Our ability to stay ahead of the curve in the tools and tech space by showcasing a unified holistic view of the consumers has been a key tenet that helped us clinch the business.”
Campaign India

Related Articles

Just Published

14 hours ago

Jyotsana Singh Kaushik moves to Volvo Car India

Moves from Canara HSBC Life Insurance

20 hours ago

Gerety Awards 2024: Tista Sen on grand jury

Full jury for the sixth edition of the awards will be announced in January 2024

20 hours ago

Republic network launches business channel

Called R Business, the channel will focus on business news across financial, industrial, goods and services, markets, and BFSI among other sectors