Croma has launched a campaign titled ‘We Got You’, as part of its popular Back to Campus series. Conceptualised by the brand’s in-house team, the films embody the spirit of Gen Z students and the role that electronics play in their lives.
The films showcase relatable scenarios, by using the humour route. In the films, students are seen wishing for better speed, durability and other attributes of the latest gadgets. As they’re thinking out loud, Croma executives are seen offering immediate assistance with the delivery of new tablets or laptops, highlighting its back to campus offerings.
Shibashish Roy, chief operating officer, Croma, said, “The beginning of an academic year is a time filled with possibilities and endless opportunities. We recognise the significance of this transition in the lives of students and want to assure them that even though everything is about to change, we will always be there for them. Our tagline - #WeGotYou – embodies this sentiment as well as our commitment to providing the best products and a seamless shopping experience as they embark on this new leg of their journey. So, whether you’re looking for a laptop or a wireless headphone, a smartphone, or a tablet, know that we will always have your back.”