P M Balakrishna has joined The Hindu Group as business head – national accounts. The appointment was effective 3 April 2017 and will be based in Mumbai. He moves from Allied Media where he was CEO and Percept Media where he was EVP.
He has also worked with Zee Network, Siticable, The Times of India group and Indus Ind Media.
Rajiv Lochan, CEO & MD of Kasturi & Sons, said, "Bala is a seasoned veteran of the media industry and we are delighted to have him join our leadership team. We remain firm in our commitment to informing our readers objectively and delivering value to our advertising clients. Bala’s addition to our leadership team will take our capabilities to new heights and significantly enhance our ability to deliver solutions that advertising clients and agencies value.”
Balakrishna said, "I am very excited to be a part of this vision and am looking forward to working closely with the various teams to leverage the incredible strength of the Group and engage brands and agencies in conversations beyond vanilla advertising,"