Campaign India Team
Nov 11, 2020

OTT and online news portals brought under Ministry of Information and Broadcasting

Content providers like Amazon Prime Video, Disney+ Hotstar, Netflix will be regulated by the ministry

OTT and online news portals brought under Ministry of Information and Broadcasting
The Government of India has announced that online news portals and online content providers have been brought under the Ministry of Information and Broadcasting.
 
This means that digital content providers such as Amazon Prime Video, Disney+ Hotstar, Netflix and the likes will now be regulated by the ministry.
 
The notice from the Government of India read that films and audio-visual programmes made available by online content providers  along with news and current affairs on online platforms have been inserted into Ministry of Information and Broadcasting.
 
The Ministry of Information and Broadcasting is headed by Prakash Javadekar.
  
Source:
Campaign India

Related Articles

Just Published

21 hours ago

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.

22 hours ago

Mark Penn’s challenger playbook: Cockroach DNA, ...

At Cannes Lions, the challenger network’s CEO outlines a $5 billion ambition, a $ 20 million-a-quarter AI investment, the closing of the ADK Global acquisition, and why spectacle still works in marketing.

1 day ago

Influencers versus employees: Who builds brand ...

AnyMind Group's deputy head of publisher growth for India explains when to use advocacy, when to go for scale – and why smart marketers use both.

1 day ago

41% of adland fears AI will stifle creativity

In an industry built on originality, storytelling, and brand expression, the creeping influence of algorithmic solutions is viewed with both curiosity and concern.