Campaign India Team
Nov 27, 2023

Orry doles out worldly wisdom for Cred

Watch the film conceptualised by the brand's in-house team here

Orry doles out worldly wisdom for Cred

Cred has rolled out a campaign featuring influencer, Orhan Awatramani (Orry), to highlight its Black Friday Sale offerings.


A post shared by Orhan Awatramani (@orry1)

Conceptualised by Cred's in-house team, in the film Orry presents life mantras with a mischievous 'materialistic' twist. Unlike Orry's typical social-media posts flaunting 'Page 3' parties and celebrity connections, the film showcases a remarkably different person—sans his usual bling, dressed simply, sharing life lessons in pristine Hindi amid meditative music.

However, the seemingly 'chaste' wisdom takes a 'branded' turn, as Orry playfully urges viewers to seize deals on Tiffany Air Force one sneakers and Omega Seamaster watches in Cred’s Black Friday Sale. In a departure from conventional self-improvement advice, Orry declares, “Money is not the root of all problems, but a lack of money is the root of all problems.”

The film was rolled out on Orry's Instagram account on 24 November. 
Campaign India

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