Cred has rolled out a campaign featuring influencer, Orhan Awatramani (Orry), to highlight its Black Friday Sale offerings.
Conceptualised by Cred's in-house team, in the film Orry presents life mantras with a mischievous 'materialistic' twist. Unlike Orry's typical social-media posts flaunting 'Page 3' parties and celebrity connections, the film showcases a remarkably different person—sans his usual bling, dressed simply, sharing life lessons in pristine Hindi amid meditative music.
However, the seemingly 'chaste' wisdom takes a 'branded' turn, as Orry playfully urges viewers to seize deals on Tiffany Air Force one sneakers and Omega Seamaster watches in Cred’s Black Friday Sale. In a departure from conventional self-improvement advice, Orry declares, “Money is not the root of all problems, but a lack of money is the root of all problems.”