After going on a Bollywood blitz during last year's IPL, Cred has rolled out its first film for this year's tournament featuring Rahul Dravid and Jim Sarbh.
This is the first of six films for this year's tournament.
In the film, Sarbh is shown talking about Cred's benefits. He compares the benefits of not using the app to something as ridiculous as saying, 'Dravid has anger issues'. The scene cuts to Dravid showing different types of road rage.
The campaign was written and conceptualised by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Nupur Pai, Vishal Dayama and executed by DDB Mudra and 22Feet Tribal Worldwide.
Kunal Shah, founder and CEO, Cred, said "We are happy to continue our association with the IPL for the second year in a row. At Cred, we believe in rewarding good financial behaviour. With this campaign, we want to instill our message of the importance of financial literacy and educating viewers on the rewarding benefits of practising responsible financial behaviour. ”
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