Cashkaro enters 'rewards war', takes a dig at Magicpin and Cred

Watch the film conceptualised in-house here

Apr 22, 2021 07:08:00 AM | Video | Campaign India Team

Cashkaro, a cashback and coupon site, has rolled out a campaign titled #CashOverCoins. 

Conceptualised in-house, the film takes a dig at Cred's ads featuring celebrities, and also Magicpin (the brand that initially took on Cred's rewards points ad featuring Rahul Dravid). 

The campaign consists of a film which is shot on a set similar to Cred. CashKaro claims that it gives users actual money on each transaction made via the site.