Cashkaro, a cashback and coupon site, has rolled out a campaign titled #CashOverCoins.
Conceptualised in-house, the film takes a dig at Cred's ads featuring celebrities, and also Magicpin (the brand that initially took on Cred's rewards points ad featuring Rahul Dravid).
The campaign consists of a film which is shot on a set similar to Cred. CashKaro claims that it gives users actual money on each transaction made via the site.
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