Grey Global Group’s creative veteran Jeff Orr (pictured) is leaving the network to pursue other creative opportunities.
Orr ends an 11-year term within the WPP network, latterly as lead creative overseeing Grey’s portfolio of Procter & Gamble clients.
Mike Amour, chairman and CEO of Grey Asia Pacific, said: “Jeff will be pursuing new creative business opportunities outside of Grey from the middle of the year. We’re delighted that he will continue to work with us on a freelance basis.”
Orr was previously regional creative director of Grey before the arrival of Todd McCracken. Orr continued to run the P&G business after the departure of McCracken, and the subsequent establishment of Grey’s regional creative council.
Amour confirmed that Orr will continue to work on P&G for Grey, as well as other international clients, and that there would be no direct replacement sought.
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