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Origin Beanstalk has won three new businesses – Hutchison 3 Global Services, Hotel Intercontinental and Sheraton's Four Points Hotel. The Hutchison 3G business and the Hotel Intercontinental businesses were won in a pitch, while the Four Points Hotel business was won without a formal pitch.
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She will lead marketing and advertising functions across the division, focusing on campaigns that enhance brand visibility and consumer connection.
IPO-bound Lenskart has launched a new brand christened ‘B by Lenskart Smartglasses’
Gaming company Nazara Technologies has launched a refreshed new brand identity.
A global paper from Havas Red shows how audiences are tuning out brand experiences that feel overly familiar or formulaic and what works instead.