Origin Beanstalk Creative Consultants (OBCC) has recently won The Orchid Ecotel and Axis Print Media accounts following multi-agency pitches.
Orchid, a five star Ecotel, is a part of the Kamat Group. Origin was short listed on its ability to deliver a creative strategy that underlines the hotel's positioning of environment sensitiveness coupled with a warm friendly ambience. Axis is a print production company which identifies, plans, and executes print projects. It creates media opportunities in the form of communication on utility items such as electricity bills, railway tickets and LGP cylinder tags.
Shom Mazumdar (pictured), co-founder, OBCC said, "Our experience of handling premium brands and an inherent understanding of people-ecology-luxury as a synergistic system helped us create a brand image strong and sustainable enough for the entire chain of Orchid hotels. This and our enthusiasm to work on a 'green brand' won us the pitch."