Campaign India Team
Aug 22, 2019

Oreo pulls off creepy stunt by selling biscuits licked by Lewis Capaldi

Oreos pulled apart, licked and reassembled by singer are being sold in charity auction.

Oreo pulls off creepy stunt by selling biscuits licked by Lewis Capaldi

It might not be the most appealing way for a biscuit brand to make people want to eat it, but Oreo has convinced pop star Lewis Capaldi to twist, dunk and lick its biscuits in a charity stunt.

The Mondelez International brand is auctioning off the saliva-laden Oreos in a charity auction on eBay, with proceeds going to music-therapy charity Nordoff Robbins, which was chosen by Capaldi.

In a video released today (Wednesday), Capaldi is shown dunking and licking a pack of Oreo cookies and then putting them into a limited-edition pack. They have been sealed in an autographed glass frame, ready to be sold to the highest bidder.

The activity was created by Elvis as part of Oreo's "Stay playful" campaign.  

Joanna Dias, senior brand manager at Mondelez, said: "We know that people love anything touched by someone famous, and as one of the most talked about music stars of 2019, we felt Lewis Capaldi was the perfect choice to create a buzz around Oreo and the iconic 'twist, lick, dunk' ritual. We really hope Oreo and Lewis fans get behind us and start bidding so we can raise lots of money for Nordoff Robbins."

Capaldi added: "It’s a real honour to take a moment away from my busy, carefully planned eating schedule to lick, twist and dunk an entire packet of Oreos, all for Nordoff Robbins – an incredible cause."
 
(This article first appeared in Campaign UK)
Source:
Campaign India

Related Articles

Just Published

8 hours ago

Gaana announces launch of social videos platform ...

Gets singers like Neha Kakkar and Darshan Raval to launch content

13 hours ago

TikTok ban to cost 'influencers' on the platform Rs ...

The Indian Institute of Human Brands studied the earnings of the top influencers on the platform

13 hours ago

Marketing in times of crisis: Mastercard's global ...

"It's important that marketers learn from these times to better understand how to show up and communicate in times of crisis."

14 hours ago

Jayakanthan R wins second edition of Campaign's ...

Last week's winners Venkatesh Srinivasan and Akshay Ananth finish second and third respectively