Viacom 18's GEC Colors has assigned its creative duties to Orchard Advertising. The incumbent agency for Colors is Rediffusion Y&R. An affiliate of Leo Burnett, Orchard will handle all advertising responsibilities for the channel.
Rameet Arora, marketing head, Colors said at the announcement, "After a series of meetings with various agencies, we are pleased to have found an excellent team in Orchard Advertising that has experience, like-mindedness and capability to help us build a stronger brand and take Colors to the next level.”
Added Thomas Xavier, chairman, Orchard Advertising, “Colors is a very challenging assignment in the extremely competitive general entertainment category. With great content and innovative marketing ideas they have already changed the face of general entertainment. We are looking forward to being on board in this very exciting brand journey.”