Orchard Advertising appoints Lubna Khan national strategy head

Orchard Advertising has announced the appointment of Lubna Khan as national strategy head, a newly created position. She will be based in Mumbai and joins from Grey Malaysia, where she was the head of planning.

Kaizad Pardiwalla, chief operating officer, Orchard Advertising, said, “Lubna is an award-winning brand and innovation strategist. I’m truly delighted to state that in her we have found an exceptional leader to drive Orchard’s strategy. She is a rare talent who understands innovation, business strategy, and creativity, and possesses an impressive track record of creating communication with demonstrable impact on brands, businesses, culture and people. I found her extremely passionate about the prospect of leveraging the power of psychological and cultural insights, to create work that can deliver game changing solutions for clients. Lubna will play a key role in collaborating with Orchard’s robust creative leadership team across our offices in India and partner clients in helping them achieve their business goals.”

Rajeev Sharma, national planning director, The Leo Group India (Leo Burnett), added, “We are proud to bring Lubna on board to lead strategy at Orchard. She is a rare combination of an exceptionally penetrative mind, passion for great work and a truly impressive knowledge base honed over a broad spectrum of multi-national and Indian leadership brands across the country.”

Khan said, “Orchard Advertising is an agency with incredible ambition and energy. I look forward to working with talented people within the agency and partner clients by focusing on creating breakthrough and impactful work. I’m excited to work with Kaizad, Rajeev and the leadership team in further sharpening Orchard Advertising’s strategic edge and helping it grow its business.”

In the past, she has worked with JWT India, Cheil India, Wunderman International and Rediffusion Y&R.