Oppo India has appointed Wieden + Kennedy's Delhi office to handle its Reno series of smartphones.
The account was won following a multi-agency pitch. The mandate is to oversee the Reno brand and to promote the much anticipated launch of the next generation of the Reno Series.
Damyant Singh Khanoria, CMO, Oppo India, said, “W+K came up with great strategic thinking and really showed us how Oppo could establish an important role in people's lives and infiltrate modern, Indian culture. The creative work was surprising and the degree to which they focussed on the brand and not just traditional TV advertising was really exciting.”
Dean Wei, ECD, W+K Delhi, said, “From the brand’s inception, Oppo has been a democratiser, focussed on putting great design and innovation into the hands of many. They pioneered camera technologies, pushed innovations that even the bigger players are catching up with, drove selfie culture, and now they’re taking video to the next level with some industry leading technologies that the world hasn’t seen before. We’re thrilled to help Oppo take some giant leaps forward as a brand to match those their technology has taken. Frankly, they deserve a lot more credit and fame for the way they’ve pushed smartphone technology for consumers.”
Gautham Narayanan, MD, W+K Delhi, added, “In a cluttered category, being given the mandate to drive Oppo’s cultural currency is a challenge we’re relishing. What’s more exciting is that the marketing team wants to build the brand with the right creative partner. And we couldn't be more excited that they’ve picked us.”
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