Onida lays the Devil to rest, unveils new brand campaign

MIRC Electronics, promoters of consumer durables brand Onida, have unveiled a new 360 degree campaign. With this campaign, the brand aims to grow its market share in the consumer durables category. The new campaign has been designed by McCann Erickson and sports the tagline, "Tumko Dekha Toh Yeh Design Aaya'. The brand has laid its mascot, the Devil, to rest and will now use a new age couple, 'Siddharth' and 'Ritu' to communicate its proposition to its consumers.