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This week, watch Storyboard as it celebrates 10 years of Moneycontrol. In addition, watch the show take a closer look at the digital medium from the perspective of marketers, media agencies and digital experts, to understand what the future holds for the medium.
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
The experiential campaign positions trading as a calling, not just a skill.
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.