Advertising
Campaign India Team
Dec 01, 2009

On Storyboard: How to crack the rural markets

Dalip Sehgal, MD of Godrej Consumer Products Ltd takes over Storyboard this week. As editor-anchor, he files a report from Punjab, checking the pulse of the rural consumer. Chairman of the Godrej Group, Adi Godrej meets consumers at home and visits a 'haat' in Maharashtra and shares his experience.  Also, Airtel, Hero Honda and Mahindra & Mahindra share their insights on how to crack the rural market.  Catch the episode tonight at 7pm, only on CNBC TV18. 

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

2 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

WPP brings in McKinsey to advise on strategic review

3 WPP brings in McKinsey to advise on strategic review

McCann hits the right note with Hero Splendor’s life symphony

4 McCann hits the right note with Hero Splendor’s life symphony

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

5 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Why almost every brand you know apologised

6 Why almost every brand you know apologised

Why Shah Rukh Khan still rules India’s brand universe at 60

7 Why Shah Rukh Khan still rules India’s brand universe at 60

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

8 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Can movies move the needle on child trafficking?

9 Can movies move the needle on child trafficking?

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

10 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Related Articles

Why audio is the new video for advertisers
Opinion
Sep 13, 2024
Vineet Singh

Why audio is the new video for advertisers

Godrej Consumer Products to acquire Raymond Consumer Care's FMCG business
Marketing
Apr 28, 2023
Campaign India Team

Godrej Consumer Products to acquire Raymond ...

Airtel digitally secures consumers' payment interests
The Work
Jan 21, 2021
Campaign India Team

Airtel digitally secures consumers' payment interests

Clarity cuts through advertising’s noise
Opinion
Sep 12, 2025
Gayatri Rana

Clarity cuts through advertising’s noise

Just Published

Numero Uno charts a renewed path after operational setback
Advertising
8 hours ago
Campaign India Team

Numero Uno charts a renewed path after operational ...

Following an operational disruption earlier this year, the renewed brand direction focuses on resilience, intent and community connection.

The new frontier in brand storytelling
Marketing
11 hours ago
Campaign India Team

The new frontier in brand storytelling

IAA India and Snapchat brought together agencies and creators for a hands-on look at AR’s growing role.

Cross-screen analysis reveals major incremental reach for sports advertisers
Advertising
12 hours ago
Campaign India

Cross-screen analysis reveals major incremental ...

Here's something that might surprise media planners: when someone watches live sports on their TV, and someone else watches on their phone, they're probably not the same person switching devices. They're actually different audiences.

The Family Man S3 drives expansive multi-platform launch takeover
Advertising
12 hours ago
Campaign India Team

The Family Man S3 drives expansive multi-platform ...

Amazon Prime Video and WPP OpenDoor executed a multi-platform rollout for The Family Man Season 3, integrating the series into everyday viewer environments.