On Storyboard: How to crack the rural markets

Dalip Sehgal, MD of Godrej Consumer Products Ltd takes over Storyboard this week. As editor-anchor, he files a report from Punjab, checking the pulse of the rural consumer. Chairman of the Godrej Group, Adi Godrej meets consumers at home and visits a 'haat' in Maharashtra and shares his experience.  Also, Airtel, Hero Honda and Mahindra & Mahindra share their insights on how to crack the rural market.  Catch the episode tonight at 7pm, only on CNBC TV18. 

by Campaign India Team | 01/12/2009

Dalip Sehgal, MD of Godrej Consumer Products Ltd takes over Storyboard this week. As editor-anchor, he files a report from Punjab, checking the pulse of the rural consumer.
 
Chairman of the Godrej Group, Adi Godrej meets consumers at home and visits a 'haat' in Maharashtra and shares his experience. 
 
Also, Airtel, Hero Honda and Mahindra & Mahindra share their insights on how to crack the rural market. 
 
Catch the episode tonight at 7pm, only on CNBC TV18.