Dalip Sehgal, MD of Godrej Consumer Products Ltd takes over Storyboard this week. As editor-anchor, he files a report from Punjab, checking the pulse of the rural consumer. Chairman of the Godrej Group, Adi Godrej meets consumers at home and visits a 'haat' in Maharashtra and shares his experience. Also, Airtel, Hero Honda and Mahindra & Mahindra share their insights on how to crack the rural market. Catch the episode tonight at 7pm, only on CNBC TV18.
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Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.
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With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.
Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.
The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.
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