On Storyboard: How to crack the rural markets

Dalip Sehgal, MD of Godrej Consumer Products Ltd takes over Storyboard this week. As editor-anchor, he files a report from Punjab, checking the pulse of the rural consumer. Chairman of the Godrej Group, Adi Godrej meets consumers at home and visits a 'haat' in Maharashtra and shares his experience.  Also, Airtel, Hero Honda and Mahindra & Mahindra share their insights on how to crack the rural market.  Catch the episode tonight at 7pm, only on CNBC TV18.