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On this week's Storyboard, know how O&M's Piyush Pandey hands over the reins to Gen Next and the plans to bring about a younger, fresher Ogilvy. Find out the telecom sector's survival strategies, especially with the entry of the latest player, Tata Docomo. Also, get all your questions answered about the impact of the Microsoft-Yahoo! deal on the online ad business.
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AnyMind Group's deputy head of publisher growth for India explains when to use advocacy, when to go for scale – and why smart marketers use both.
In an industry built on originality, storytelling, and brand expression, the creeping influence of algorithmic solutions is viewed with both curiosity and concern.
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The food delivery platform trades its signature wit for a tired hero montage, borrowing from Nike and Apple with little freshness.