Campaign India Team
Jan 11, 2023

Omnicom Media Group India launches Omni Auto ROI Vault

The platform will identify and define personalised consumer experiences at scale across creative, media, CRM and other practice areas

Omnicom Media Group India launches Omni Auto ROI Vault
Omnicom Media Group (OMG) India has announced the launch of Omni Auto ROI Vault, a people-based precision marketing and insights platform for the automobile industry. 
 
The platform will identify and define personalised consumer experiences at scale across creative, media, CRM and other practice areas across the network.
 
Through the vault, the agency aims to put the spotlight of media spending on revenue and also enable automotive players on the global stage with decision-making. 
 
Omnicom Media Group will expand the service to include categories other than automobiles in the near future.
 
Kartik Sharma, group CEO, Omnicom Media Group India, said, “OMG’s data-led approach delivers on our ambitions of exceeding the needs of our clients, being their most trusted partner on their journey of transformation and being able to uncover business-led insights with a tangible impact on revenue growth. With the Omni Auto ROI Vault’s marketing orchestration capabilities, we are primed to help brands see the effectiveness of media planning as a long-term investment rather than approaching it as yet another cost incurred. With it in our arsenal, we are uniquely positioned to focus on revenue-driven outcomes for our clients and further deliver on our promise of our transparent and client-centric approach to brand building.”
 
Source:
Campaign India

Related Articles

Just Published

12 hours ago

MS Dhoni moves to trademark 'Captain Cool' moniker

The cricketer seeks exclusive rights to ‘Captain Cool’, as celebrity trademarks become essential assets in brand-led marketing ecosystems.

12 hours ago

Colour me heritage: Birla Opus paints India’s monuments

An AI-led animated campaign reimagines India’s icons in vivid hues—but emotional resonance may not be part of the palette.

14 hours ago

Cannes Lions responds to criticism regarding ...

Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage via the usual route.

18 hours ago

Emotion sells, but at what cost?

From teary posts to trending causes, marketers now trade in emotion. But in the attention economy, Interbrand India and South Asia’s CEO wonders where's the line between impact and exploitation?