Omnicom Media Group (OMG) India has announced the launch of Omni Auto ROI Vault, a people-based precision marketing and insights platform for the automobile industry.
The platform will identify and define personalised consumer experiences at scale across creative, media, CRM and other practice areas across the network.
Through the vault, the agency aims to put the spotlight of media spending on revenue and also enable automotive players on the global stage with decision-making.
Omnicom Media Group will expand the service to include categories other than automobiles in the near future.
Kartik Sharma, group CEO, Omnicom Media Group India, said, “OMG’s data-led approach delivers on our ambitions of exceeding the needs of our clients, being their most trusted partner on their journey of transformation and being able to uncover business-led insights with a tangible impact on revenue growth. With the Omni Auto ROI Vault’s marketing orchestration capabilities, we are primed to help brands see the effectiveness of media planning as a long-term investment rather than approaching it as yet another cost incurred. With it in our arsenal, we are uniquely positioned to focus on revenue-driven outcomes for our clients and further deliver on our promise of our transparent and client-centric approach to brand building.”