Omnicom Media Group India has announced the elevation of Yatin Balyan as national head of investment and enterprise. Reporting to chief investment officer, Mamatha Morvankar, Balyan will lead Omnicom Media Group’s trading and proprietary media arm, OMnet in India.
Balyan joined the agency over 10 years ago and was previously VP-investment at OMD India.
Morvankar said, “Yatin brings awealth of experience from planning and investment to set up our media agnostic investment vertical. His analytical capabilities have helped develop new media metrics in the ever-evolving media landscape.Yatin has the perfect background and understanding of emerging needs to drive change, maximise available opportunities, create new models and deliver competitive advantage for our clients.”
Balyan said, “This new opportunity within Omnicom Media Group couldn’t have come at a better time,given the constant influx of new and challenging opportunities within the media landscape. I am very excited to embark on this new journey in driving effective and innovative partnerships that enhance value across all our business associates, and deliver stronger ROI forour clients.”
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