Bira 91 has appointed OMD India as its media partner following a multi-agency pitch.
OMD will handle the offline and online channels for Bira from its Gurugram office.
Deepak Sinha, VP - marketing, Bira 91, said, "OMD’s media expertise, ideas and innovative approach align to our vision of putting the consumer at the core of all our activities. As we continue to innovate to provide a fresh consumer experience through our products in India and globally, we required a partner who could help us deliver against this ambition. We’re confident that the OMD team will help us tell our story as we expand, and we look forward to a successful partnership.”
Priti Murthy, CEO, OMD India, said, "This is a truly exciting partnership for us becauseitallows us the freedom to be as innovative as we can – in terms of the way we think, our strategy and approach, as well as our execution. We look forward to collaborating with the team on producing some of our most innovative work yet, in order to firmly position and grow the brand.”