Campaign India Team
Sep 05, 2019

OMD wins Bira 91's media mandate

Account won post a multi-agency pitch

OMD wins Bira 91's media mandate
Bira 91 has appointed OMD India as its media partner following a multi-agency pitch. 
OMD will handle the offline and online channels for Bira from its Gurugram office. 
Deepak Sinha, VP - marketing, Bira 91, said, "OMD’s media expertise, ideas and innovative approach align to our vision of putting the consumer at the core of all our activities. As we continue to innovate to provide a fresh consumer experience through our products in India and globally, we required a partner who could help us deliver against this ambition. We’re confident that the OMD team will help us tell our story as we expand, and we look forward to a successful partnership.”
Priti Murthy, CEO, OMD India, said, "This is a truly exciting partnership for us becauseitallows us the freedom to be as innovative as we can – in terms of the way we think, our strategy and approach, as well as our execution. We look forward to collaborating with the team on producing some of our most innovative work yet, in order to firmly position and grow the brand.” 
Campaign India

Related Articles

Just Published

7 hours ago

Kurkure creates unlimited love for limited offerings

Watch the film conceptualised by Wunderman Thompson here

12 hours ago

At Amul, we don’t check if our advertising is ...

At the AFAA's Inspiration series, GCMMF’s (Amul) MD speaks about how the company engaged in brand building during the lockdown last year by continuing to advertise

15 hours ago

Riteish and Genelia Deshmukh vouch for Snapdeal ...

Watch the campaign conceptualised by All things small, EO2 here