Omara Dates has announced the appointment of actor Amitabh Bachchan as brand ambassador.
With this association, the healthy snacks brand aims to enhance the adoption of its daily snacking and gifting products.
The brand has rolled out a campaign 'pyaar bhi, khayaal bhi' (love and also care) featuring Bachchan.
Anil Nair, founder and managing director, Omara Dates, said, “We believe that the best of things in life are the ones produced by nature and everyone deserves it. With our robust pan-India distribution network through 70 plus distributors, all major retail outlets, airport stores and all foremost e-commerce platforms including our website; we would be able to make Omara Dates available to everyone who would choose a healthy alternative to their sweet cravings.”
Supreeth MJ (Sandy), co-founder and director finance, Omara Dates, said, “Dates have been imported into India for many years and we have become the largest importer in the world with almost 350 thousand metric tons landing here from more than 30 countries. However, the consumer demand has shifted from the value-priced 'dry variety' to the higher-priced 'fresh variety'. Consumers are demanding the best quality available. However, there is a vacuum in the market and not many brands can promise to fulfil that. This is where Omara steps in. We aim to ensure that every household gets access to this superfood and enjoys the associated health benefits. With Bachchan’s association with Omara, we are confident of creating more awareness for quality dates in the Indian market through him."