O&M in, Goafest gets richer

O&M, which had opted to stay out of Goafest this year, citing the current economic situation as the cause for non participation, has announced that it will, after all, be taking part in the annual advertising awards festival. The agency will be sending entries this year but will not be sending a delegation to Goa.

Speaking to Campaign India, Piyush Pandey, executive chairman and national creative director, O&M, confirmed the move. "I had maintained from the beginning that this decision was based on the state of the economy, where we were not entering at all. We felt, though, that it was important to be a part of the industry. There were other ways of cutting down. Hence, we are not sending delegates. The reason that we are participating is because the work is a collective work of the agency not just the people and of the client."