O&M, which had opted to stay out of Goafest this year, citing the current economic situation as the cause for non participation, has announced that it will, after all, be taking part in the annual advertising awards festival. The agency will be sending entries this year but will not be sending a delegation to Goa.
Speaking to Campaign India, Piyush Pandey, executive chairman and national creative director, O&M, confirmed the move. "I had maintained from the beginning that this decision was based on the state of the economy, where we were not entering at all. We felt, though, that it was important to be a part of the industry. There were other ways of cutting down. Hence, we are not sending delegates. The reason that we are participating is because the work is a collective work of the agency not just the people and of the client."
O&M in, Goafest gets richer
O&M, which had opted to stay out of Goafest this year, citing the current economic situation as the cause for non participation, has announced that it will, after all, be taking part in the annual advertising awards festival. The agency will be sending entries this year but will not be sending a delegation to Goa.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
JioCinema Brand Spotlight elevates IPL advertising ...
Brand Spotlight represents JioCinema's newest advertiser innovation, tailored to amplify select IPL campaigns
Spikes Asia unveils its 2024 Creativity Report
This year's top agencies include VML in Melbourne, Ogilvy in Mumbai, Dentsu in Tokyo, and more.
Campaign Asia-Pacific Agency Report Cards 2023: We ...
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
TRA Brand Trust Report 2024: Dell tops brand trust ...
Honda two-wheelers soared to second place from last year’s 30th, with Amazon, Titan and Sony making up the rest of the top five, as highlighted by the report on India’s 'Most Trusted Brands'.