OLX Autos has appointed Lowe Lintas to handle its creative mandate. The agency's Delhi office will handle the account.
Lowe Lintas has previously worked with other OLX brands. The agency's mandate is to deliver offline and digital communication for the brand. OLX Autos was launched last year and aims to build transparency, trust and harmony in the used car buying experience.
Sapna Arora, regional head, OLX Autos Brand, CMO and head public relations (India), OLX, said, "We are delighted to welcome Lowe Lintas on board OLX, especially as we expand our retail presence and online autos marketplace business across India to solidify OLX Autos as India’s leading omnichannel pre-owned automobile marketplace. The consumer-centric approach of Lowe Lintas will enable us to extend our connection with the existing consumer base while also tapping into a newer consumer base of first-time car owners. We look forward to delighting our consumers, dealer partners and automobile ecosystem with memorable brand campaigns that have made OLX a household brand across India."
Naveen Gaur, deputy CEO, Lowe Lintas, said, "OLX and Lowe Lintas have had a great relationship, and the work we did in the past still resonates with people today. It is great to be on board with them again for their autos business. They appreciate our skill set when it comes to understanding the Indian consumer, insights, strategy and expertise in a digital consumption world. We look forward to creating powerful work on OLX Autos in the coming year."
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