The India Chapter of the International Advertising Association (IAA) has announced the call for entries for the 11th edition of the Olive Crown Awards.
The awards salute creativity in communicating sustainability. The objective of the awards is to bring sustainability to the top of the strategic agenda of marketers and advertising agencies.
Megha Tata, president, IAA, said, "These are very special awards. They remain the only one of their kind that salutes excellence in communicating sustainability. And as someone who has personally been involved in its journey it gives me a great sense of satisfaction to see its growth and acceptance all over India and Asia. The pandemic focused attention on the environment and I am sure we will get to see some significant work."
Neeraj Roy, chairperson, Olive Crown Awards Committee, and a past president, IAA, added, "These awards are run as a cause. There is no entry fee. And the new categories like Green NGO of the Year, International Green Campaign of the Year and New Age Green Initiatives got an immediate traction when they were launched last year. Of course the Green Crusader of the year and the Corporate Crusader of the Year are awards that have gained in respect with every passing year.
The entries are open till 31 January.