The International Advertising Association (IAA) – India Chapter has initiated the call for entries for the IAA Olive Crown Awards 2017. As more and more companies realise the importance of differentiating themselves on the “green platform” and care for the environment, this is the country’s only award for creative excellence in communicating sustainability, or "green" advertising.
Entries can be sent in Hindi or English across 20 categories.
The last date for sending entries is 10 February 2017 and the awards ceremony will be held in March 2017. There will be no entry fee.
To encourage participation and to keep scam ads at bay, the IAA has introduced a separate category for 'unreleased' advertisements across print, cinema and television.
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Takes total tally to 12