Facebook has announced the appointment of Arun Srinivas as director of its global business group.
Srinivas will lead the strategy and delivery of the India Marketing Solutions charter that focuses on large advertisers and agencies. He will have the company’s key business vertical teams, agency teams, and business solutions teams reporting into him.
He moves from Ola where he was chief operating officer and global chief marketing officer, OLA Mobility.
Sandeep Bhushan, director and head, global marketing solutions, Facebook India, said, “Facebook is committed to enabling economic opportunities for businesses, and this charter is more important than ever before as we navigate Covid-19 and the economic crisis. Large businesses and agencies play a crucial role in the country’s digital economy and are critical to driving ecosystem standards for media. I am thrilled to welcome Arun as he joins our team as director GBG, and leads the mandate to shape the role the Facebook family apps can play in enabling businesses, supporting India’s economic recovery, and building the digital advertising ecosystem of the country.”
In a career spanning 24 years he has also worked with Unilever, WestBridge Capital Partners and Reebok.