Was VP - marketing and growth at Furlenco prior
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'We’re not interested in consolidating more of the same for the sake of efficiencies,' he said at New York investor conference.
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The overhaul trims rates on essentials and mid-range durables, but brands now face the challenge of turning sentiment into sales.
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With third-party tracking fading under regulation and tech shifts, marketers are retooling around first-party insights to build direct customer relationships.
Felipe Cury left the agency in mid-July after LePub confirmed disciplinary action.
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