Battery manufacturer Okaya, has appointed Digitas India to handle its digital mandate.
The agency will handle the brand’s entire digital marketing portfolio, including communications, media, performance marketing, and technology. It will also focus on delivering real, measurable business outcomes for Okaya, through its digital marketing services.
The account was won after a multi-agency pitch and will be managed by Digitas India’s New Delhi office.
Arush Gupta, director, Okaya Power Group, said, “Okaya has big ambitions in the energy storage solutions space and has plans of expanding its portfolio in the lithium and solar battery range in the near future. Okaya found the right fit in Digitas India as the partner to enhance the brand image and in reaching out to the masses. We look forward to benefiting from their experience and expertise and hope to see the best coming out of this partnership.”
Sonia Khurana, chief operating officer, Digitas India, said, “We share Okaya’s vision and are excited at the partnership. Our focus will be on using our connected marketing proposition to deliver enhanced brand and consumer experience through the funnel.”