Campaign India Team
4 days ago

Okaya gets Digitas India as its digital partner

Account won post a multi-agency pitch

Okaya gets Digitas India as its digital partner
Battery manufacturer Okaya, has appointed Digitas India to handle its digital mandate. 
The agency will handle the brand’s entire digital marketing portfolio, including communications, media, performance marketing, and technology. It will also focus on delivering real, measurable business outcomes for Okaya, through its digital marketing services.
The account was won after a multi-agency pitch and will be managed by Digitas India’s New Delhi office.
Arush Gupta, director, Okaya Power Group, said, “Okaya has big ambitions in the energy storage solutions space and has plans of expanding its portfolio in the lithium and solar battery range in the near future. Okaya found the right fit in Digitas India as the partner to enhance the brand image and in reaching out to the masses. We look forward to benefiting from their experience and expertise and hope to see the best coming out of this partnership.”
Sonia Khurana, chief operating officer, Digitas India, said, “We share Okaya’s vision and are excited at the partnership. Our focus will be on using our connected marketing proposition to deliver enhanced brand and consumer experience through the funnel.”
Campaign India

Related Articles

Just Published

1 day ago

Cannes Lions 2022: dentsu Creative bags global ...

Leo Burnett bags a Grand Prix as India takes home eight more Lions on day five

1 day ago

Raj's blog: 1 Euro = INR 80, so shut up and celebrate!

The author urges the whole country to celebrate the year India's had at Cannes instead of the 'strange whispers' going around on the Croissette

1 day ago

Cannes Lions 2022: Creativity is the return gift of ...

The chairperson and CCO of BBDO India spoke about how creativity can drive meaningful action

1 day ago

Shemaroo elevates Rahul Mishra

Was head of marketing at the company