Azazul Haque, chief creative officer, Ogilvy South, has put in his papers at the agency and will be joining Mullen Lintas as CCO.
Haque is currently serving his notice period and will be with Ogilvy till March according to sources close to the development.
Haque said "Leaving Ogilvy after 5-6 dream years is my life’s toughest career decision. And if it wasn’t Mullen Lintas then perhaps such a thought wouldn’t have crossed my mind ever. Mullen Lintas is a rare breed of agency. It has the solidity and experience of India’s one of the oldest agency, Lintas and the enthusiasm, passion, fearlessness of one of the youngest agency, Mullen Lintas; and most of its work reflects that. The invincible combination of deep-rooted insights and fearless, gutsy, experimental creative solutions has led to exponential growth of the agency. I love the way Amer has laid the foundation of the agency - there were no generals giving instructions but leaders like him working closely with the teams to inspire them. And that’s also my style of leading. Like Achilles. He swung his sword to inspire. I like swinging my pen to lead. It’s a herculean task to take Mullen Lintas to the next phase of glory. But I trust my Spartans here, and together, I believe, we can easily achieve it."
Prior to this, he was with Contract Advertising. He has also worked with McCann, Rediffusion and DDB Mudra.