Soon after Campaign India published an article about how advertising could benefit from the tech layoffs by attracting those laid off or even position itself as an industry that provides job security for the freshers, we were told that advertising is also facing the wrath and laying off staff by many in the advertising fraternity.
Ogilvy was named in particular, with a source claiming that more than 100 staffers were asked to leave.
However, Ogilvy has denied that claim and stated that it will continue to grow in headcount in 2023.
According to a statement by Monty Bharali, chief talent officer, Ogilvy and 82.5 Communications, Ogilvy India's headcount grew by 13% in 2022 and the agency plans to grow again in 2023.
Bharali said, "We grow our headcount in Ogilvy India year on year and in 2022 we grew by 13% and continue to hire in 2023 too for both growth in business and investment in future spaces. With support and partnership from our leaders and our amazing clients, we hope to continue this growth journey in 2023."