Of breaths and laughs: Tata Indicom’s new campaign

Tata Teleservices has come out with two new TV commercials that emphasize the digital voice clarity on the Tata Indicom network.The TVCs created by Contract Advertising are a study in observation of the various emotional shades behind every kind of laugh and every breath we take. Both films – shot as black and white montages with a deep baritone voiceover - have been shot by Ram Madhwani.