Obama victory credited to digital advice of strategist Axelrod

The success of Barack Obama's election campaign has been in part credited to a 21st-century digital media strategy driven by David Axelrod, the newly elected president's chief strategist.Axelrod oversaw an electoral campaign that successfully enlisted hard to reach parts of the US electorate such as young voters, African-American and Latino voters, and first time voters, through an all encompassing digital campaign, which placed a heavy emphasis on social media through websites such as YouTube, Facebook and Twitter.

by Campaign India Team