While the stalwarts of the advertising industry, Piyush Pandey, Prasoon Joshi and R. Balki find it difficult to find common ground and (as we write this) are boycotting the Abbys at Goafest, there's good news for media professionals.
This year onwards, thanks to the Bombay Ad Club and the Advertising Agencies Association of India breaking down barriers and working together in their efforts to grow the industry, the media awards at Goafest will be called the Media Abbys.
No longer are Abbys the sole domain of creatives -- media professionals, congratulations. You deserve it.
(pictured left to right: Ad Club of Bombay's Bhaskar Das and AAAI's Madhukar Kamath)