Nokia India has launched 'Take Back' campaign to educate mobile phone users on the importance of recycling e-waste.
Though this new campaign, Nokia aims to encourage users to dispose their old handsets and accessories like charges and handsets (of any brand) at any of the recycling bins set up across Nokia Priority Dealers and Nokia Care Centers in New Delhi. As a part of the initiative, the company is going to plant a tree for every handset dropped into these bins. The campaign will be spread to the other parts of the country gradually.
Nokia has undertaken this initiative based on a consumer survey conducted across 6500 respondents in 13 countries, including India which highlighted that despite the fact that people on average have each owned around five phones, very few of these are being recycled once they are no longer used.
D. Shivakumar, VP and managing director, Nokia India, "Nokia is a responsible brand and company. We want to contribute positively in every associated community and the issues that concern the community. Ecology is one of the biggest concerns and as an Industry leader, Nokia has designed India's first Take-Back program for mobile handsets. This program covers not just Nokia handsets but is open to all mobile phones. That is Nokia's unique contribution."