Noise has appointed Virat Kohli as brand ambassador for its smartwatches range. Kohli will feature in a campaign that will be rolled out across touchpoints.
Gaurav Khatri, co-founder, Noise, said, “We are thrilled to welcome the Indian cricketing legend Virat Kohli as a Noisemaker. Our leadership in the smartwatch domain perfectly mirrors the journey Virat has undertaken to become a fan favourite the world over. With our continuous zeal to listen to the noise within, coupled with the need to deliver a power-packed performance, we are certain that his association with Virat will further bolster our connect with the young audience in India and overseas.”