Infectious Advertising has appointed Nitin Sharma as its vice president, business. He joins from the UAE Exchange in Dubai where he was the director – marketing strategy.
At Infectious, Sharma will be responsible for leading key businesses, and he will 'work closely' with Nisha Singhania, founding partner to consolidate existing businesses and look at organic plus new business growth.
Sharma said, “Today’s complex and dynamic marketing landscape demands a truly integrated, multi-dimensional approach to fully leverage the opportunities businesses have or solve for the problems they face. I am delighted to be a part of the Infectious family. Our purpose here is not about creating fancy ads, but explore the unique calibrations of communication, technology and data to shape consumer behaviour and move businesses.”
Singhania and Ramanuj Shastry, founding partners, Infectious Advertising said, “Nitin brings with him the experience of working on big brands across markets. We look forward to having him on board as we have a shared vision for the agency. We are sure Nitin will help in taking Infectious to the next level.”
Sharma has also had stints at agencies like Ambience, Ogilvy, DDB Mudra and Leo Burnett India.